Project
Top Challenger is the only social network for fitness – connecting and inspiring athletes around the world. It’s set to become not only the place where you share your fitness story, but also a place where you can compete with friends or fellow athletes from around the world.
Approach:
In its playful simplicity, the identity is the representation of a power pose.
Created to be highly adaptable, the visual system evolves together with each fitness level users unlock.
Visual language:
