Edtech Connections is an education technology start-up with a bold mission: empowering learners to change the world. The process of defining their brand involved three big steps: brand positioning,
brand identity and website. In the positioning process, we looked for an angle that it's not just differentiating for the business, but it also encapsulates the fabric of the founders' beliefs, two young entrepreneurs with a huge passion for education and its power to change lives and communities. The positioning statement: designing transformative learning experience was carried over into the identity and the design system. The logo is an abstract representation of a stack of books, with a look and feel inspired by data science visualizations. In the design system shapes inspired from the logo are stacking together to create fresh visualizations with a dynamic, but consistent aspect